How is a lead defined in sales and marketing?

A lead in sales and marketing is defined as a prospect who has shown greater-than-normal interest in a product or service. This interest could manifest through various actions, such as engaging with marketing materials, signing up for newsletters, requesting more information, or participating in demonstrations. Identifying and qualifying leads is crucial for sales teams as it helps prioritize potential customers who are more likely to convert into actual sales based on their demonstrated interest. Understanding this aspect allows businesses to tailor their sales strategies effectively and focus their efforts on nurturing leads that have the most potential for conversion.