What is an alternative term commonly used for a customer avatar?

The term that is often used interchangeably with customer avatar is "buyer persona." A buyer persona represents a semi-fictional character that embodies the characteristics, needs, and behaviors of a business's ideal customer, based on research and real data about existing customers. It helps businesses understand their customers better, facilitating tailored marketing strategies and improving customer engagement.

While "customer profile" is a relevant concept, it generally refers to a more technical or data-driven overview of customer demographics, purchasing behavior, and preferences, rather than the deeper insights into motivations and challenges that a buyer persona provides. Therefore, "buyer persona" more accurately captures the essence of a customer avatar as it emphasizes understanding the customer on a more human level, taking into account psychographics such as goals, pain points, and purchasing decisions.