What is an example of a deadline offer in marketing?

A deadline offer in marketing is designed to create urgency and encourage customers to take action by making a purchase within a specified timeframe. The option of a discounted price on an online fitness program serves as a clear example of this concept. This type of offer typically involves lowering the price for a limited period, prompting customers to buy before the price returns to its original level.

The urgency created by knowing that the deal will expire soon motivates customers to make quicker decisions, thereby increasing conversions and sales for the business. In the context of fitness programs, clients may feel more inclined to enroll if they believe they are getting a significant value that may not be available later.

In contrast, the other options do not inherently convey the element of urgency associated with deadline offers. A free trial offer allows potential customers to try before they buy but does not establish a specific deadline for making a purchase decision. Referral discounts typically reward existing customers for bringing in new business, and loyalty rewards programs encourage repeat purchases over time but do not emphasize immediate action based on a time constraint.