What role does a fitness professional assume when they start a traditional or virtual business?

The role of a business owner-operator is crucial when a fitness professional starts a traditional or virtual business. This role encompasses not just the delivery of fitness services, but also the overall management and operational aspects of the business. As a business owner-operator, the fitness professional is responsible for setting up the structure of the business, managing finances, hiring and training staff if necessary, and ensuring that the business meets regulatory requirements. This person also needs to determine the target market, develop service offerings, and create strategies to attract and retain clients.

While roles like consumer advocate, fitness instructor, and marketing consultant may play important parts in a successful fitness business, they do not encompass the comprehensive responsibilities that a business owner-operator must undertake. The business owner-operator must effectively wear many hats and balance various responsibilities; this includes marketing, financial oversight, and maintaining customer satisfaction—all of which are essential for the success and sustainability of the business.