What type of sales targets customers in a B2C model?

The correct choice is Business to Consumer (B2C) because this model specifically refers to transactions where businesses sell products or services directly to individual consumers. In a B2C context, the marketing strategies, sales techniques, and customer relationship management practices are tailored to appeal to personal buyers, focusing on their preferences, behaviors, and unique needs.

Understanding the B2C framework is critical for developing effective marketing strategies that resonate with the target audience, creating compelling offers, and fostering loyal customer relationships that encourage repeat business. This model contrasts with others, such as Business to Business (B2B), where the focus is on transactions between businesses, involving different strategies aimed at professional buyers and often longer sales cycles. Consumer to Consumer (C2C) involves transactions between individual consumers, typically through platforms that facilitate such exchanges, while Consumer to Business (C2B) refers to scenarios in which consumers offer products or services to businesses, often through crowdsourcing or freelance platforms. Each model has its own unique characteristics, but B2C is the primary approach for targeting individual customers directly.