What type of social media content supports building authority?

Posting an exercise video with a detailed explanation is an effective way to build authority because it showcases knowledge, expertise, and professionalism within a specific field. This type of content allows the creator to demonstrate competence in exercise science, proper technique, and potentially innovative workout methods, which can affirm the audience's trust in their expertise. A well-explained exercise video not only enhances the viewer's understanding but also positions the content creator as an informed source of fitness knowledge, contributing to their reputation as an authority in the field.

On the other hand, sharing personal anecdotes, while interesting and relatable, tends to be more about building connection or community rather than establishing professional authority. Promoting discount offers is primarily a sales tactic focused on transactional engagement, which does not inherently convey knowledge or expertise. Engaging in controversial topics may attract attention but can also lead to polarized opinions and distract from the creator's core message or competence, potentially undermining authority rather than reinforcing it. Therefore, posting a well-detailed exercise video is the most effective strategy for building authority within the realm of fitness and coaching.