What typically happens when an email automation workflow concludes?

When an email automation workflow concludes, it often results in specific actions related to the lead's journey. One common outcome is that the lead either becomes a client or may choose to unsubscribe from the communications. This reflects the ultimate goal of many email automation strategies, which is to nurture leads through the sales funnel and either convert them into paying customers or provide them with an option to stop receiving emails if they are no longer interested.

Choosing this path indicates not only the end of that specific workflow but also represents the effectiveness of an email campaign in responding to recipients' behaviors. By designing workflows that cater to these outcomes, marketers can track success rates, refine strategies, and optimize future campaigns.

In contrast, repeating emails or removing leads from the database doesn't align with the typical managerial practices following the completion of a workflow, as it can lead to negative user experiences. Additionally, while some workflows may be designed to continue indefinitely, the closure of one specific workflow traditionally aligns with the resolution of leads either converting or opting out. Hence, the completion of a workflow is associated with the lead's final decision regarding engagement.