Which statement accurately describes outbound sales?

The statement that accurately describes outbound sales is that they are sales initiated by the business. In outbound sales, the company actively reaches out to potential customers, often through methods such as cold calling, email outreach, or direct mailing. This approach contrasts with inbound sales, where potential customers seek out the business based on their needs and interests.

Outbound sales require a proactive strategy and often involve identifying and targeting leads that may not yet be aware of the product or service the business offers. This method allows the company to take control of the sales process and directly engage with potential clients, making it a crucial aspect of many sales strategies.

The other options describe different sales strategies that do not fit the outbound sales model. For example, customer referrals often rely on existing satisfied customers to bring in new leads, while content marketing and social media engagement primarily focus on attracting customers through valuable information and community interaction, which are typically considered inbound strategies.