Which type of lead has provided the business with their contact information in exchange for an offer from the company?

The appropriate choice, which pertains to the relationship between the lead and the business, focuses on a "hot lead." A hot lead represents a prospective customer who has expressed a strong interest in the products or services offered and has actively engaged with the company by providing their contact information, typically in exchange for something valuable, such as an incentive or offer. This level of engagement often indicates that the lead is close to making a purchasing decision, making them a priority for the sales team.

In contrast, the other types of leads represent varying levels of interest and engagement. Cold leads are individuals who have had little or no prior interaction with the business and may not even be aware of its offerings. Warm leads have shown some interest, perhaps through an inquiry or a visit to the website, but they aren't as engaged or ready to buy as hot leads. Qualified leads refer to prospects that meet certain criteria indicating they have potential to become customers, but this term does not specifically denote the provision of contact information or immediate interest that characterizes a hot lead.